Three Campaigns

Something that will improve your life?

The first campaign i created was to have longer sleep-ins. This would make my life better because i would be more awake to enjoy the day. I think younger people (aged 16-19) need more sleep to be more effective in their work.


Something that will improve other peoples lives?

The second campaign that i created was to make it easier for young people to get more interesting jobs with better pay. Perhaps by increasing the minimum wage by a few pounds and creating more diverse job opportunities perhaps so they can try out new kinds of work to know what they like doing. I think this will appeal to people aged 16-19 because most people around that age want a job where they get a good amount of money.


Something that will make someone smile?

The third and final campaign that I created was to give people free unlimited calls.When I went around my class asking people to choose their favourite from my three campaign ideas,this was the most popular. I think it has a strong appeal for 16-19 year old's as people around that age always have their phones on them and can waste so much money using them.



All three campaigns are suitable for 16 to 19 year olds because the need for more sleep, and more money are common to all young people. Money was a common link in the 2nd and 3rd campaign, the 2nd one in terms of earning it more readily and in a way that is interesting, and the 3rd one by saving money with free phonecalls. A lot of other young people will have pay as you go phones because they do not have a regular income for a contract phone. These constantly need topping up with credit. Also, the contract phones usually have a set number of minutes for calls, and if you exceed this number the bill at the end of the month is often very high. I think the idea of free calls was the most popular because most students have experienced difficulties in some way paying for their phone calls. My second idea about job availability with better rates of pay, may have only appealed to those who were looking for work. A lot of students may already have jobs, and it is therefore not so relevant for them. I'm not sure why there were less votes for longer lie-ins. Perhaps the other people in the class do not find it as difficult to get up in the morning, but it is more likely that the free phone call idea was more attractive.