Today we had someone who worked for the O2 come in to talk to us about Campaigns and Communications. She provides idea's for brands and campaigns, she gave us a talk about how to get the campaign across such as using posters and leaflets. She was telling us how brands such at O2 copyright their logo so no one else can use it.
She then showed us the Royal Navy's logo and how they change the colour of it and therefor it is less memorable for people.
We then started a campaign of our own. We thought that if doctors spend more time with their patients the patients would be happier because they would feel the doctor cares more about the problem. our poster said 'Healthy Patient, Healthy Hospital' then below it said 'Because we care' which i think added a good touch to our poster. Dispite this i don't think our poster was as good as it could be as we only had a limited time to make it(5minutes). If we were going to make one again i would have made the poster a bit more colourful and spent more time on it.
Monday 30 November 2009
Sunday 29 November 2009
This has been my first week on the Media Studies course, during which I have begun to set up blogs, drawn up three different ideas for campaigns that would be suitable for 16 - 19 year olds, carried out research in the class to find out which campaign was the favourite, carried out research for my T shirt design, designed my T-shirt, printed and cut out the stencil and printed it. I have learnt a lot. The photo shoot on Friday meant that everyone has a photo of the T shirt they have designed, showing their campaign. The individual pictures were taken against an old graffiti wall which I think created a good background. The group photo shows the variety of T shirt and campaign designs that we have all made. After the photo shoot the photos were put on flicker so we could all see them and give each other feedback. A few people said that they liked the graffiti background in the individual photos because it helped to create an atmosphere.
This week is the first time that I have used a blog and it has taken me a little while to get used how it works. I was a bit frustrated this weekend because I had written a blog but did not save it because I had not completed what I wanted to say. My work was lost when someone turned off the computer. In the future I will post my blogs so that they are saved, and leave a note to say they are not yet complete if need be.
In order to design my T shirt I have begun to learn how to use some of the programmes on an Apple computer such as photoshop. I had to try and work out what to do on my own which was quite fun as well as frustrating because I got things wrong.
I enjoyed sketching my three campaign ideas on paper, and found myself thinking of other campaign ideas that I could have used whilst sketching. My final printed T shirt looks the same as my original sketch design and I am pleased with how it looks.
This week is the first time that I have used a blog and it has taken me a little while to get used how it works. I was a bit frustrated this weekend because I had written a blog but did not save it because I had not completed what I wanted to say. My work was lost when someone turned off the computer. In the future I will post my blogs so that they are saved, and leave a note to say they are not yet complete if need be.
In order to design my T shirt I have begun to learn how to use some of the programmes on an Apple computer such as photoshop. I had to try and work out what to do on my own which was quite fun as well as frustrating because I got things wrong.
I enjoyed sketching my three campaign ideas on paper, and found myself thinking of other campaign ideas that I could have used whilst sketching. My final printed T shirt looks the same as my original sketch design and I am pleased with how it looks.
Saturday 28 November 2009
T-shirt printing
I started to design my final stencil for my t-shirt, on photoshop. I had never used photoshop before so i learnt how to use this softwere which was very usefull.
I first wrote 'Free Unlimited Calls' with each word having a differen't 'layer' so each word could be edited.
I had to find a simple image of a phone on google because i was having dificulty drawing one on photoshop so i could import it and print off my stencil. Using an acetate sheet my design was printed out and i had to cut out the lettering with a craft knife which took quite a lot of time.
It was difficult to cut accurately particulary around the smaller letters.
If i was printing it again i would choose larger letters with a more simple font design.
The next lesson i printed my stencil onto the blank t-shirt. I had to put a piece of cardboard inside the t-shirt so the paint didn't go through to the back. Using my design colours i painted over the stencil onto the t-shirt.
If I had more time to design my T-Shirt i would of added a larger picture of a phone to make the T-shirt stand out more but i think my T-shirt worked quite well.
I first wrote 'Free Unlimited Calls' with each word having a differen't 'layer' so each word could be edited.
I had to find a simple image of a phone on google because i was having dificulty drawing one on photoshop so i could import it and print off my stencil. Using an acetate sheet my design was printed out and i had to cut out the lettering with a craft knife which took quite a lot of time.
It was difficult to cut accurately particulary around the smaller letters.
If i was printing it again i would choose larger letters with a more simple font design.
The next lesson i printed my stencil onto the blank t-shirt. I had to put a piece of cardboard inside the t-shirt so the paint didn't go through to the back. Using my design colours i painted over the stencil onto the t-shirt.
If I had more time to design my T-Shirt i would of added a larger picture of a phone to make the T-shirt stand out more but i think my T-shirt worked quite well.
Friday 27 November 2009
Banksy
Banksy is an anonymous graffiti artist from Bristol, his real name is hidden from the media so he calls himself Banksy.
I think this picture is very clever. The way that Banksy has drawn a boat seemingly on a background which looks like it could be another boat gives a good effect.
I think Banksy's art is very clever and original.
The person in the boat looks like a skeleton because of the shade of white he used.
It's not something you'd regularly come across which i like.
I think this picture is very clever. The way that Banksy has drawn a boat seemingly on a background which looks like it could be another boat gives a good effect.
I think Banksy's art is very clever and original.
The person in the boat looks like a skeleton because of the shade of white he used.
It's not something you'd regularly come across which i like.
Wednesday 25 November 2009
T-shirt design idea's
Today i've made my three t-shirt designs, i decided to use my 'free unlimited calls design as the one i will make into a t-shirt because it was the most popular campaign i had when i went around the class asking people what campaign they liked best of mine with 9 votes. The other two campaigns 'Longer sleepins' and 'making it easier for young people to get better jobs' only got three votes each.
Tuesday 24 November 2009
Three Campaigns
Something that will improve your life?
The first campaign i created was to have longer sleep-ins. This would make my life better because i would be more awake to enjoy the day. I think younger people (aged 16-19) need more sleep to be more effective in their work.
Something that will improve other peoples lives?
The second campaign that i created was to make it easier for young people to get more interesting jobs with better pay. Perhaps by increasing the minimum wage by a few pounds and creating more diverse job opportunities perhaps so they can try out new kinds of work to know what they like doing. I think this will appeal to people aged 16-19 because most people around that age want a job where they get a good amount of money.
Something that will make someone smile?
The third and final campaign that I created was to give people free unlimited calls.When I went around my class asking people to choose their favourite from my three campaign ideas,this was the most popular. I think it has a strong appeal for 16-19 year old's as people around that age always have their phones on them and can waste so much money using them.
All three campaigns are suitable for 16 to 19 year olds because the need for more sleep, and more money are common to all young people. Money was a common link in the 2nd and 3rd campaign, the 2nd one in terms of earning it more readily and in a way that is interesting, and the 3rd one by saving money with free phonecalls. A lot of other young people will have pay as you go phones because they do not have a regular income for a contract phone. These constantly need topping up with credit. Also, the contract phones usually have a set number of minutes for calls, and if you exceed this number the bill at the end of the month is often very high. I think the idea of free calls was the most popular because most students have experienced difficulties in some way paying for their phone calls. My second idea about job availability with better rates of pay, may have only appealed to those who were looking for work. A lot of students may already have jobs, and it is therefore not so relevant for them. I'm not sure why there were less votes for longer lie-ins. Perhaps the other people in the class do not find it as difficult to get up in the morning, but it is more likely that the free phone call idea was more attractive.
The first campaign i created was to have longer sleep-ins. This would make my life better because i would be more awake to enjoy the day. I think younger people (aged 16-19) need more sleep to be more effective in their work.
Something that will improve other peoples lives?
The second campaign that i created was to make it easier for young people to get more interesting jobs with better pay. Perhaps by increasing the minimum wage by a few pounds and creating more diverse job opportunities perhaps so they can try out new kinds of work to know what they like doing. I think this will appeal to people aged 16-19 because most people around that age want a job where they get a good amount of money.
Something that will make someone smile?
The third and final campaign that I created was to give people free unlimited calls.When I went around my class asking people to choose their favourite from my three campaign ideas,this was the most popular. I think it has a strong appeal for 16-19 year old's as people around that age always have their phones on them and can waste so much money using them.
All three campaigns are suitable for 16 to 19 year olds because the need for more sleep, and more money are common to all young people. Money was a common link in the 2nd and 3rd campaign, the 2nd one in terms of earning it more readily and in a way that is interesting, and the 3rd one by saving money with free phonecalls. A lot of other young people will have pay as you go phones because they do not have a regular income for a contract phone. These constantly need topping up with credit. Also, the contract phones usually have a set number of minutes for calls, and if you exceed this number the bill at the end of the month is often very high. I think the idea of free calls was the most popular because most students have experienced difficulties in some way paying for their phone calls. My second idea about job availability with better rates of pay, may have only appealed to those who were looking for work. A lot of students may already have jobs, and it is therefore not so relevant for them. I'm not sure why there were less votes for longer lie-ins. Perhaps the other people in the class do not find it as difficult to get up in the morning, but it is more likely that the free phone call idea was more attractive.
Analysis of two designs from t-shirt websites
I chose this T-shirt because i find it funny, i love Bob Marley's music but i like the way they make him animated like the guy from Family guy on this T-shirt.
I wouldn't wear it myself as I'm not too keen on the background colour(black)but i like how the colour fades from red to green on his face, i think this is a good effect. I like the fact it’s different.
I chose this T-shirt because it’s something I would wear and Rage Against the Machine are one of my favourite bands. i like how the American flag has been put upside down. I think the price is a bit too much for it at £17.49.
I wouldn't wear it myself as I'm not too keen on the background colour(black)but i like how the colour fades from red to green on his face, i think this is a good effect. I like the fact it’s different.
I chose this T-shirt because it’s something I would wear and Rage Against the Machine are one of my favourite bands. i like how the American flag has been put upside down. I think the price is a bit too much for it at £17.49.
T-Shirt
T-shirts were originally worn as under tops, but as time went on the T-shirt got worn more frequently as the only piece of clothing on the top half of the body.
T-shirts have many uses and can be created in a large variety of ways, they can include a huge range of colors, size's and style's. A T-shirt is usually button less, collarless, and pocket less, with a round neck and short sleeves.
In the early twentieth century, the t-shirt became very popular in America. Now in the twenty first century the t-shirt is known and warn worldwide.
The T-shirt was easily fitted, easily cleaned, and inexpensive, and for this reason, it became the shirt of choice for young boys (perhaps more the choice of their mothers than of the boys themselves).
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